Before I go into any details, please note that I’ve used the term “shortlink-server” instead of “url-shortener” because the difference is significant for this post. A url-shortener takes a long url, and gives a short url, then redirects any requests for the shortened link to its longer counterpart. On the contrary, shortlink-server takes both the long and short url as inputs, then only does the redirect-ion part.


If I wanted a fantastic, personal url-shortener or “go link” server, there are many excellent solutions out there, which are not only free or open-source but full-fledged as well for personal or public usage. Instead, I wanted some “service” that would “resolve” my personal, short links. I have been using for a long time for its customizable “short-half” part, but the problem with is – for some God-forsaken reason – blocked by the Bangladeshi govt. So, I needed a replacement to be appropriately “glocal”. There are many free (unbranded) and commercial (branded) options as well, but I wanted something that would be resolved via my hosted service (and personal domain) and as cheap as possible. So, basically solution for a poor nerd :D

Before jumped into this solution, I tried (deployed & tested) few others myself, mainly kellegous/go, and adamyi/golinks. But, all of them “too featureful” for my needs.

Simple, on-prem short-link server using Caddy webserver

What I wanted is to be able to:

  • resolve only my custom shortlinks (hence, no need for url-shortener)
  • not a public, internet-facing service (hence, any frontend, authentication, email verification etc. would be overkill )
  • minimal setup (if possible, no webapp at all)

Given my previous experience with Caddy webserver, which is an amazing one(why?), I had a gut feeling that Caddy has something for me – under the sleeve – to meet my minimal set of requirements. Thankfully, I managed to find it.

I believe NGINX, currently the most popular webserver, has some kind of similar mechanism as well. But, I’m not an expert, and once I was genuinely intimidated by its config file syntax. YMMV.

What you gonna need?

  • your own domain which will be the root of the shortlinks. While sub-domained URL like* is quite common, if you have some short domain, like*, only for this purpose, that’s fine as well.
  • A web-host server or public-facing instance with its own, public IPv4 address.
  • working knowledge of Linux

Step-1: Point your subdomain to the right place

  • Find out what’s the puplic IPv4 address of your instance that’ll act as the webserver. It’s usually on the cloud management dashboard.
  • make sure that, regardless of your cloud architecture (e.g. VPC, subnet, firewall etc.), the SSL port (:443) of the instance is reachable from the public internet.
  • now go to your domain name registrar (or, DNS management provider which in my case is Cloudflare). There, you need to point shortlink subdomain (go.)to the webserver’s I.P. address. In DNS terms, you’ll be creating a CNAME entry on the domain’s nameserver table.

You can do this step as the last one. But for some reason, I prefer it to do first. Because sometimes, DNS propagation takes some time. But, once my web service is up and running, I like to see the result instantaneously. ;)

Step-2: Install Caddy, a mighty webserver

Depending on your host OS (Ubuntu 20.04 LTS in my case), you need to install the Caddy webserver. While there are some hacky solutions to run, I think running Caddy as a background service is the simplest to manage. In fact, the documentation of Caddy is excellent, so I’d better leave that part to you.

After running with the default config(Caddyfile), (in Ubuntu’s case, located as /etc/caddy/Caddyfile), it should show a status somewhat like the below image. Please note that, in many cases, if running without sudo, Caddy cannot attach itself with the SSL port (:443), which is necessary for serving https://. So, check for that error message in the “status” log.

Caddy service on Ubuntu

PS: By the way, want your console and command prompt to look 🚀 like mine? Here’s the guide: How do I pimp up my terminal on Linux

Now, it’s time to configure Caddy to actually do the job.

Caddy has its native redir directive” to redirect incoming web-request from one to another. While the map directive is relatively new, it makes the config file, i.e., Caddyfile, look elegant in case you have (or will have in the long run) a long list of short-links.

Here’s mine, which is working nicely …

# /etc/caddy/Caddyfile {   # replace it your web-url root

    map {path} {redirect-uri} {



        # will add new ones here like the above
        # ...

    # this below code is required to actually make the above `map` work

    @hasRedir expression `{redirect-uri} != ""`
    redir @hasRedir {redirect-uri}

    # code below is to set the default response if the requested shortlink isn't here
    respond "Thas's an unknown short URL ... :("  

Note: Don’t forget to restart the caddy service to let the new config to take effect.

Step-4: Profit

Yeah, that’s it. Now, add some own personal stuff with some cool short-links, and proudly share with the world.

What’s next ?

I’m thinking that given the very low workload my shortlink resolver needs — unless I’m becoming an overnight internet sensation — using a server instance only for this purpose is overkill. My next goal is to have the same service using some “serverless” function or using the “worker on the edge” thing from Cloudflare. Let’s see ;)

Update Now, actually done it. Here is the link: Free short-link server “on edge” using Cloudflare Worker K.V.

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